Relay for Plumbing Shops
A launch-kit website and a 24/7 AI receptionist tuned for plumbing emergencies — burst lines, backed-up sewers, water heater failures — for one flat monthly.
A burst supply line converts to paid work within about fifteen minutes of the homeowner picking up the phone. A backed-up sewer is the same story. If your website is a Wix template from 2018 and your phone rolls to voicemail at 6 p.m., you are handing that job to whoever answers next. Relay ships you a real plumbing website in days and an AI receptionist that treats an active leak like the emergency it is.
What ships in the plumbing launch kit
- Mobile-first hero with an emergency CTA and click-to-call above the fold.
- Service pages for emergency plumbing, water heater repair and installation, drain cleaning, sewer line repair, leak detection, fixture installation, and re-pipes.
- License number visible in header, footer, and LocalBusiness/Plumber JSON-LD.
- Real Google reviews wired in (no cousins).
- Integrated lead inbox — every form submission arrives with the address, described problem, and any uploaded photos.
- Per-city service-area pages and auto-generated sitemap.
The AI receptionist, plumbing-tuned
The receptionist is trained on the plumbing questions a real dispatcher asks: is the main shut off, how many fixtures are affected, how old is the water heater, is there active water damage, is the customer the homeowner or a tenant. Emergency language ("water everywhere," "ceiling is bulging") skips the booking flow entirely and routes straight to your on-call number with a summary SMS sent first.
After-hours workflow
After hours, the receptionist branches on the first question. Emergencies get patched to on-call with a summary text sent before the ring. Non-emergencies get booked into the next-morning window with an SMS confirmation, so nothing gets lost in a Monday-morning voicemail avalanche. Callers who hang up mid-triage get a missed-call text-back within 60 seconds with the next available slot.
Common customer questions we handle
- "My water heater is leaking, do I need a new one?" — captures brand, age, tank vs. tankless, and routes to estimate flow.
- "My toilet is overflowing and it won't stop." — walks caller to the shut-off valve, then dispatches.
- "How much does it cost to snake a main line?" — quotes your published starting price only; never invents numbers.
- "Do you do trenchless sewer repair?" — captures the situation and books a camera inspection.
Local SEO for plumbers
Plumber and LocalBusiness schema, per-city service-area pages, real project photos with location context, and a Google Business Profile that posts weekly. Relay ships the technical pieces — schema, sitemap, area pages — and gives you a place to host the project photos so posting to your Google Business Profile takes minutes.
Frequently asked questions
- Does Relay actually work for plumbing shops today?
- Yes. The launch kit ships plumbing-specific service pages, the AI receptionist is trained on plumbing triage (burst lines, backups, water heaters), and both are live for shops now.
- How is Relay different from a general answering service for plumbers?
- Human answering services bill per minute and don't know what to ask. Relay is flat monthly and is trained to ask the plumbing-specific questions a dispatcher would — main shut-off status, fixtures affected, tank age — before routing an emergency.
- How fast can a plumbing site launch?
- Most plumbing sites go live within 7–10 days once we have your license number, service area, and 6–10 real job photos.
- Do you handle both residential and commercial plumbing?
- Yes. The site and receptionist support both. Commercial intake gets a different flow (property manager contact, unit numbers) that we configure per account.
- What does it cost?
- from $249/mo once live, plus a $899 Launch Package. Free to build and preview.
Ship your plumbing launch kit this week.
Free to build. Publish when it looks right. from $249/mo once live (plus $899 Launch Package).