HVAC Websites

An HVAC website's only job is to convert an anxious homeowner on a phone with two bars into a booked truck roll. That means a phone number and a form above the fold, a visible mechanical contractor license number, real technician photos rather than stock, and a service-area page for each city or county you actually cover. Most $10k agency sites bury the phone number three scrolls deep and drown the license behind a footer link. Relay ships you a launch-kit site with the conversion mechanics already correct, in days rather than months.

What every HVAC service page needs

Search intent for HVAC is narrow and predictable. 'AC repair [city],' 'furnace not blowing hot air,' 'heat pump making noise' — the homeowner already knows what's wrong, they need to find someone credible in the next ten minutes. Each of your service pages should mirror one of those intents cleanly.

• AC repair — hero photo of a real tech at a condenser, price transparency block, common failure modes explained without jargon.
• AC installation — SEER/tonnage guidance, financing option if you offer it, before/after gallery.
• Furnace repair — same-day CTA, gas-safety trust language, common brands serviced.
• Furnace installation — 80% vs 96% AFUE explainer, financing, install warranty callout.
• Heat pump service — 'why my heat pump runs cold' explainer that answers the common Google auto-complete question.
• Duct cleaning and IAQ — NADCA reference and honest pricing so the caller knows what to expect.
• Maintenance plans — the pricing table alone drives more calls than a landing page video ever will.

Conversion features that actually move the needle

Every measurable improvement in HVAC site conversion in the last five years comes down to the same short list: click-to-call in the mobile sticky header, a request form above the fold, real Google reviews, a visible license number, and a photo of a real person. Design polish helps once the basics are in — before that, it changes nothing.

Local SEO the honest way

Local rankings for HVAC come from three things: your Google Business Profile categories and photos, LocalBusiness/HVACBusiness schema on the site, and a real city or service-area page for every location you claim to serve. Relay ships schema out of the box and auto-generates a sitemap that includes every service-area page. The one thing we can't fake for you is a real Google Business Profile with real reviews — that has to be built the honest way, one job at a time.

The lead-capture flow

A form submission on a Relay site lands in your inbox with the address, described problem, photos the homeowner attached, contact info, and any qualification answers we collected. From there you either text the customer back or push the record into your FSM. The lead never disappears into a plugin database you'll forget to check for two weeks.

Template examples

Relay ships four HVAC template families: a flagship 'cinematic' template for shops that lean on premium install work, an emergency-first template for after-hours dominance, a trust-editorial template for referral-heavy family shops, and a magazine-style template for premium replacement business. All four share the same conversion primitives; the visual language changes.

Florida and South Carolina notes

Florida's DBPR mechanical contractor license needs to be visible on every page — homeowners actively check it before dialing. South Carolina's SC LLR license carries the same weight in Charleston and Greenville metros. Relay drops the license number into the header, the footer, and the LocalBusiness JSON-LD so both crawlers and homeowners see it immediately.

Frequently asked questions

How long does it take to launch?

Most HVAC sites go live within a week once we have your license number, service area, and 6–10 real technician photos.

Do you write the copy?

The launch kit ships with tuned HVAC copy per service page. You review, tweak the shop-specific bits (family history, differentiators), and publish. Full custom copy is available on request.

Can I keep my current domain?

Yes. We ship the site on a preview URL, you point your existing domain when you're ready to publish. No downtime for your Google Business Profile.

What about ongoing SEO?

The site ships with on-page basics done: schema, sitemap, service-area pages, meta tags. That covers roughly 80% of local ranking factors for a shop with real reviews. Ongoing SEO retainers are worth it once you outgrow your current service area.

Does the AI receptionist come with the site?

The receptionist is on the Never Miss a Call plan. The site alone comes on the Never Miss a Lead plan. Add the receptionist when your inbound call volume justifies it.