Electrical Websites

Electrical is the trade with the widest range of search intent: half the traffic is emergency ('breaker won't reset,' 'sparks from outlet') and half is high-ticket project research ('cost to install Tesla wall connector,' '200 amp panel upgrade cost'). A single site has to serve both audiences without confusing either. Relay's electrical launch kit segments the two intents cleanly, with an emergency-first hero for search traffic and dedicated project pages for the research traffic.

Service pages every electrical site needs

Google's search suggestions and the People Also Ask box tell you exactly what pages you need. Each one maps to a concrete homeowner search.

• Panel upgrade — 100A to 200A explainer, Federal Pacific / Zinsco recall notes, financing.
• EV charger installation — Tesla / J1772 / NACS coverage, distance-from-panel pricing tiers, permit process.
• Whole-home generator — Generac / Kohler experience, transfer switch options, propane vs. natural gas.
• Emergency electrical — same-day CTA, safety instructions above the fold.
• Wiring / rewiring — knob-and-tube and aluminum wiring explainer, insurance implications.
• Lighting installation — recessed, landscape, and smart lighting, real photos of your work.
• Outlet and switch service — smart-switch install, GFCI/AFCI requirements, code-compliance callouts.

Conversion features that actually move the needle

Visible license number, click-to-call sticky mobile header, real Google reviews, real photos of your electricians on real jobs, and a request form the homeowner can complete with one thumb. For electrical specifically, adding a 'text me a photo of your panel' link on the form dramatically improves estimate-visit close rates.

Local SEO for electricians

Electrician and LocalBusiness JSON-LD, per-city service-area pages, and a Google Business Profile that posts real project photos weekly. Relay ships the schema, sitemap, and area pages by default. Google Business Profile posting is on you, but the launch kit gives you a place to host the project photos so posting takes minutes.

The lead-capture flow

Every submission lands in your inbox with the address, described problem, uploaded panel photos, and qualification answers. For panel and EV work, the intake asks the right specifics up front so your estimator doesn't waste a truck roll on missing info.

Template examples

Relay's electrical templates emphasize project photography (panel upgrades, EV installs, generator pads) and license transparency. The 'Emergency Cinematic' template optimizes for panel-emergency traffic; the 'Trust Editorial' template leans into referral-driven residential remodel work.

Florida and South Carolina notes

Florida requires a state-issued Licensed Electrical Contractor number; South Carolina requires the SC LLR equivalent. Both states have high-value EV and generator install markets driven by hurricane season and coastal new construction. Relay makes the license number visible in the header, footer, and JSON-LD so both homeowners and crawlers see it.

Frequently asked questions

How long does it take to launch?

Most electrical sites go live within a week once we have your license number, service area, and 6–10 real project photos.

Do you handle the copy?

The launch kit ships with tuned electrical copy per service page. You customize the shop-specific bits and publish.

Can I keep my domain?

Yes — we build on a preview URL and cut over when you're ready, no downtime for your Google Business Profile.

Does the site support financing widgets?

Yes. Common financing partners (GreenSky, Synchrony) drop into the panel-upgrade and EV pages.

Do I need the AI receptionist too?

Site-only is the Never Miss a Lead plan; add the receptionist on Never Miss a Call when call volume warrants.